Ground Wind is an investment company based in Palma de Mallorca, created to identify, finance and strategically support companies in the fields of fitness, wellness, health and human development with real capacity for growth and market relevance.
Ground Wind is not conceived as an isolated personal initiative, but as a company designed to build a solid portfolio of holdings in sectors with structural growth.
Its proposition combines strategic vision, brand sensitivity, deep knowledge of the wellness market and a long-term investment approach.
Who we are
Ground Wind is a Spanish company specialized in investing in businesses within the fitness, wellness, health, transformational education and healthy-lifestyle universe.
The company is structured as an active, highly selective investment platform: it identifies and evaluates opportunities, invests and strategically supports each portfolio company as it grows. It does not operate as a passive holding company.
Mallorca provides a stable, international location consistent with a contemporary, European corporate identity.
Corporate identity
Ground Wind starts from a simple conviction: companies that tangibly improve people's lives are also the ones best positioned to build strong brands and lasting value.
Invest in companies that make a real contribution to wellbeing, health and human development.
Develop a platform recognized for the quality of its investment judgment, its reputation and the strength of the portfolio it builds.
Select with rigor, operate with consistency and support every investment with a sustained long-term vision.
Develop high-quality holdings in categories with structural growth and long-term economic relevance.
Investment thesis
Ground Wind prioritizes companies in which team quality, clarity of value proposition and scalability are aligned with a positive contribution to human wellbeing.
Fitness, wellness, physical and mental health, transformational education, wellness technology and healthy lifestyles.
Strong teams, execution capability, relevant markets, scalability and a defensible long-term value proposition.
Beyond capital, Ground Wind actively supports each portfolio company after the investment: brand sensitivity, strategic judgment, international vision and real experience building companies with global relevance.
Founder
The most valuable brands don't just sell a product; they change behavior, create community and elevate people's lives.
Ground Wind is founded by Jeffrey Perlman, a brand strategist and operator with a singular international track record in the wellness ecosystem.
His public experience includes his tenure as former CMO of Zumba and his role as Chief Strategy Officer of Mindvalley — two experiences that reflect an uncommon combination of brand vision, product sensitivity and international expansion capability.
That experience is one of the company's key differentiating assets: a practical understanding of how companies capable of building global relevance are born, grow and position themselves.
Founder's Operating Track Record
Ground Wind's credibility rests on its founder's operating track record in the fitness and personal development sectors. The companies shown below correspond to his previous professional experience.
Zumba established itself as one of the most significant growth stories in global fitness, reaching approximately 15 million weekly class participants and a presence in 186 countries. During its international expansion, it became recognized as the world's largest branded fitness program.
Mindvalley has established itself as one of the world's most recognized platforms in transformational education and personal growth, with international reach, a differentiated learning proposition and strong influence within the mental and human wellness ecosystem.
Zumba and Mindvalley form part of Jeffrey Perlman's previous professional experience. They are not investments, participations or assets of Ground Wind.
Contact
If your company operates in the field of wellness, health, fitness or transformational education, Ground Wind is open to learning about projects with real ambition, solid fundamentals and a vocation for sustainable growth.
Ground Wind maintains a selective, strategic and long-term approach, headquartered in Mallorca.
